A vast majority of your customers spend time on Facebook, which is why you target them with Facebook advertising. Being able to reach your exact audience is a major plus of the platform, including being able to advertise to them according to age, interests, behaviour and location.

 Another big plus of Facebook advertising is that it is measurable – there’s no guesswork involved. You can see exactly how many impressions, clicks, and conversions you are receiving.

 While you will need to install pixels on your website pages to track conversions, once you have done this, it closes the loop of your Facebook advertising customer journey. This lets you calculate your return on investment using cold, hard numbers.

 While it’s great to have all of this real-time, targeted data at your fingertips so you can fine-tune your existing campaigns and build effective new ones, you will likely suffer from information overload. That’s why smart operators choose to integrate their Facebook ads with Looker Studio, so they can view all their business-critical data in one place.

 Find My Insight’s Facebook Ads connector will seamlessly link your Facebooks Ads data with Looker Studio. Once you’ve set this up, you will be able to measure exactly how your Facebook ads are tracking.